Archive for the ‘Email marketing’ Category

Why do so many fail to make an internet income ?

Saturday, May 2nd, 2009

Everyday out there in the real brick and mortar world, of people drag themselves from the warm, warm beds, take a shower, grab a cup of coffee, and head off to their jobs thinking on the way that there has got to be a better way to earn a living.acquired.

Each one of those millions of people probably knows somebody who has quit the routine grind and is making a great living by working on their computers from their own homes.

Working from home sounds like a good solution to them. Many of these dissatisfied folks will quit their jobs and plunge head-first into internet marketing with no preparation, no knowledge or training in what they are doing, no education, and very little chance of success.

Failure is often the outcome and they don’t even suspect in the giddiness of  potential success that this could happen .

The fact is that according to many sources, more than 90% (Ninety percent) of all Internet business start-ups end in failure within the first 120 (one hundred twenty) days. Yes, you read that right.over NINETY PERCENT!

This high percentage failure rate should be a warning to those who are considering trying their hand at making a go of working on the Internet rather than at a job in the brick and mortar world until more knowledge and a working blueprint can be found.

Of course, success is possible. There is that other small percentage that do succeed some remarkably quickly .These are the ones who have done their homework and worked their way through the minefield of information out there in cyberspace, some gems of information can be found some however is either outdated or just plain rubbish.

Their calling may be affiliate marketing, blogging, niche marketing or other avenues that they have found the right sources and education for.

 The thing is success doesn’t happen by accident. And success isn’t just a turkey shoot. Success happens because of some very important factors.

Success happens because some people have found the right ideas about internet marketing and how it works. They do not expect to get rich quick or be able to make a killing over night and retire to a tropical isle

Make a million in a week , retire in a 3 months although sounding very enticing , makes a good headline, however these airy statements just do not have any substance.It is strange but some how the same people who wouldn’t dream of starting a real world business, think they can make a go of an internet business even though they have no businessbackground.

Start a few blogs, put up a site and instant success should occur, not going to happen. .

Some folks will go into an internet business with the idea that they no longer have to get up and go to work and think that it is all to easy.  They think they can simply work when they feel like it and still make a good living. They simply do not expect to have to work hard or work long hours.

Wrong Perceptions about the Internet

The large failure rate of new Internet businesses really isn’t surprising when you stop to think about the people who are starting internet businesses.

For some reason some people think that running a successful internet business is as easy as just getting a website built and hanging out a shingle . They couldn’t be more wrong.

Running an internet business of any kind requires self-discipline. People will start an internet business and think that they can party all night, sleep until noon and then make a living in 3 or 4 hours sitting in front of a computer. They some how think that the world is just going to line up on their website and hand over money. It isn’t going to happen.

Internet businesses do not run on auto-pilot. It is true that well established internet marketing gurus do not have to put in long, tedious hours on their businesses but it is a privilege that that has been earned by putting in a lot of long and tedious hours.

It didn’t happen overnight for them and it won’t happen over night for anybody. Most people are totally unprepared for the time investment that must be made in order for an internet business to become successful.

The good news is that it can be done it is being done and it will continue to be done , Internet growth is huge and this will  continue as more countries improve their standard of living and become computer literate, creating many niche markets and opportunities.

 

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Evaluating Your Email Marketing By Questioning Others

Tuesday, April 21st, 2009

Evaluating Your Email Marketing By Questioning Others by Terry Detty

 Email marketing can be a very effective way to reach a target audience around the world. However, your marketing efforts may not reach their full potential unless you invest some time, energy and money into evaluating your email marketing strategy.

During this evaluation you may determine whether or not the email marketing is helping you to reach your goals. Likewise you can determine if the email marketing is having an adverse affect on your business.

This article will discuss the importance of evaluating your email marketing and will also offer some useful advice on how to do this.

To say that evaluating your email marketing strategy on a regular basis is important is a tremendous understatement. Regularly evaluating your email marketing is not only important it is critical to the success of your business. Failure to evaluate your email marketing strategies can have adverse effects ranging from not producing results to causing you to lose customers to your competitors.

Consider an email marketing campaign which is not effective because it does not reach the members of the target audience. Some business owners make the fatal mistake of not taking care to ensure their email distribution list features recipients who are extremely interested in the products or services you offer.

Business owners, who take shortcuts by purchasing large email lists, often find their shortcut did not pay off because the recipients of their marketing emails are simply not interested in the products or services you offer. In this scenario the email marketing is likely to generate very few sales or website visits.

However, reevaluating the email distribution list to include recipients who are interested in your products or services will likely result in significantly more sales and website visits.

Now consider a situation in which your email marketing is being construed as spam by the recipients. If you have taken precautions to ensure your emails are reaching members of your target audience but your emails seem like over the top sales pitches, the members of your email distribution list may view your emails as spam and not take your advertisements seriously.

When this happens the member of your email distribution list may be more likely to seek out a competitor when they are in need of products or services rather than making a purchase from you.

Evaluating your email marketing efforts may be formal or informal in nature. If you have specific business goals in mind you might want to consider using whether or not you are on the way to meet this goal as an indication of whether or not the email marketing is working.

You can evaluate your email marketing efforts by soliciting customer feedback. Asking customers for their opinions about the email marketing campaign and whether or not they were compelled to make a purchase because of the content, the advertising or some other element.

Based on this information you should have a good indication of whether or not the email marketing is effective. If it is not effective you should consider making changes to create more interest in your products or services.

The changes you make should reflect the feedback you receive though to ensure you are not making changes which will cause even less interest from the members of the target audience.

 

Terry Detty likes the  Email Marketing  and the  Email Advertising  offered for Increased SEO Rankings. In his experience, great things have happened with this  Email Advertising .

Article Source: http://www.articledashboard.com/Article/Evaluating-Your-Email-Marketing-By-Questioning-Others/798194

 

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